AI Insights · Timothy · June 2021
Top 5 Books and Reference Apps in UAE for Q2 2021
Explore the performance of the top 5 Books and Reference applications in the UAE during Q2 2021, including trends in downloads, revenue, and active users.
The second quarter of 2021 saw some intriguing trends in the performance of the top 5 Books and Reference applications in the United Arab Emirates on a unified platform. Here’s a closer look at how these apps fared in terms of weekly downloads, revenue, and active users.
GoodNovel - Web Novel, Fiction experienced a fluctuating revenue trend, peaking at around $3.2K at the end of March and mid-April. However, by the end of June, the revenue had dipped to approximately $1.5K. Weekly downloads also saw a significant drop, starting from 1.2K in late March and dwindling to just 237 by the end of June. Despite the decline in downloads and revenue, active users remained relatively stable, hovering around 3.7K to 4.0K throughout the quarter.
Bravonovel - Fictions & Webnov showed a steady weekly revenue increase, reaching a high of about $2.2K in the first week of June. Downloads experienced a slight growth mid-quarter, peaking at 485 in late May, before decreasing to 186 by the end of June. Active users saw a noticeable rise from 814 in late March to over 1.4K in early May, before stabilizing around 780 by the end of June.
Yugto maintained consistent weekly revenue, averaging around $500-$600 throughout the quarter. Downloads peaked at 786 in early April but gradually fell to 262 by the end of June. Active users peaked at 3.0K in late April, followed by a decline to approximately 1.7K by the end of June.
Storytel: Audiobooks & Ebooks showed a strong revenue performance, peaking at around $3.2K in late June. Downloads fluctuated, with the highest at 1.2K in mid-June and a low of 553 in early May. Active users were highest in mid-April at around 5.9K, with a slight decline to approximately 4.7K by the end of June.
MyHeritage: Family Tree & DNA saw a significant drop in weekly revenue from $2.0K in late March to just $155 by the end of June. Downloads experienced an initial high of 2.6K in late March, a peak of 3.2K in early June, before falling to 291 by the end of June. Active users decreased from 3.6K in late March to 723 by the end of June.
These insights are derived from Sensor Tower data, offering a comprehensive view of app performance in the Books and Reference category in the UAE. For more detailed insights, visit Sensor Tower.
